What are my skills?

• e-PR
• writing and editing
• Strategic Communications
• Social Media
• Marketing

Who am I ?

I have a strong B2B background with Fortune 500 companies and more than 20 years of experience in the field of communication, and more specifically as a PR Manager in the areas of industry, high-tech and health.

I’m a Paris (France) based freelance communications specialist with 15 years’ professional experience on my own in writing, editing and media relations.

I hold a Bachelor of Science and techniques of communication and an MA in Modern Literature (Sorbonne-Paris III).

I speak fluent French, English, Portuguese and Spanish.

I have the double experience of the agencies and at the announcer. Since 2002, I work as a freelance. I have advised numerous companies such as Alstom (energy and transports), Steria (SSII), Systran (translation technologies), Novacy (life insurance), Nielsen (a leading global information and measurement company, provides market research, insights & data about what people watch & what people buy), etc.

Build an identity, the reputation of a brand or a company are my daily challenges I can accompany you (or them) with customized communication.

The same requirements punctuate my career: service quality, results-oriented culture, listening & proximity to the brands as well as with its network of influential journalists, perfect knowledge of the sector’s accounts…

Faced with a media economy in crisis and a digital information ecosystem expanded, the work of PR is more complex. Our industry is changing faster than ever before. With social media and other innovations, the skills of PR professionals today are very different from what they once were.
It is now my duty to orchestrate multichannel speech taking advertisers with ad hoc content. And convince them of the value of the RP board.

What can I say about me? Outside the professional setting, I have a taste for everything related to art and culture, I love to read (books, news and magazines). I have a strong personal interest in science, health, well-being, business issues or public policy. Many topics interest me and I feel like a fish in water when I dive in an international environment with people from all over the world, I love to make our differences all our wealth. Diversity makes the différence!

To find more information, please read:

Interview made by Marc Michiels  for Culture RP : Les conseils de Suzana Biseul, freelanceuse en RP, pour une stratégie marketing efficace

Interview made by Emmanuelle Putaux in her web site “une nouvelle ère” : SUZANA BISEUL, ENTREPRENEURE ET ATTACHÉE DE PRESSE POUR TPE ET PME

Interview for the magazine Marketing Professionnel – Paroles d‘Expert

Interview with Pôle Documentation sur le métier d’attachée de presse