• Develop and implement strategic PR programs to achieve significant increases in brand awareness
• Write clear and compelling press releases, by-lined articles, business cases, press kits…Find story better angles
• Identify key media outlets
• Cultivate relationships with key business journalists in national and trade publications
• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
• Organize events: seminars, business meetings, conferences and press tours, exhibitions, open days…
• Identify media trends, news cycles and spin opportunities
• Manage proactively editorial calendars.
• Analyze and measure results of PR programs.

How to increase your reputation ?

It all starts with a meeting.

The first appointment is essential to know and understand how to work together.

In terms of PR, each case is unique and meets specific objectives may be:

• Define the profile of your company and build him a communication territory of its own; capitalize on the brand
• Create and implement a proactive information and recurring thread in the media
• Diversify content on business communication sectors, partners, internationally, the testimony of customers …
• Amplify the volume and quality of articles (including defining indicators to measure the recovery of your key messages)
• Position yourself on the content (which interested journalists = > expertise), which improves the SEO (=> visibility on the web + leads), which provides power to the communication channels (e-mailing , social networking), etc. .

The strategy

• « on going » Programme (press office) with monthly thematic campaigns, trades and / or sectoral
• Recurrent Communication and optimized form:

– From “success stories”

– Press releases

– Individual interviews

– Visits “discovery” of your company or those in which you are present

• Proactive and creative approach to exploit the news: “ideas factory”
• Agreements and / or partnerships to legitimize the message
• Press Releases: partnerships, new clients, etc. …. Addressing a topical or contact a business opinion etc ….
• Editorial Intelligence: identification and characterization of editorial files
• Expert paper (eg research topics or expertise of an employee) placed in the press

Once you have defined objectives and strategy, I prepared a list of targeted media:

• Press agencies (AFP, NAO Press, Bloomberg, …)
• Daily press (Parisien, Le Monde, Les Echos, La Tribune …)
• Weekly and Monthly Magazine (New Observer, The Express, Challenges, Marianne, VSD, Le Point, …)
• Vertical Business Press (industries where your company is present)
• Websites and specialized blogs.

Then I propose a precise timetable for the mission to be performed.

My Tools

As part of the mission, the following tools will be used:

– Database of journalists from the print and broadcast media (Hors Antenne)

– Editorial Schedules European French and Francophone press (Hors Antenne and Features Exec)

– Dissemination of an exclusive network of information portals and social networks (facebook, twitter, google+, Linkedin, etc …).